Manager – Digital Marketing

Job Purpose:

The role involves managing online campaigns, optimizing digital channels, and driving customer engagement while ensuring compliance with Islamic banking principles & Consumer Protection Regulations.

Key Accountabilities:

• Increase in digital customer acquisition and engagement rates.
• Growth in website and app traffic through targeted campaigns.
• Improvement in conversion rates for digital banking products.

• Reduction in customer acquisition costs (CAC).
• Higher ROI on digital marketing spend.
• Improved search engine ranking and social media engagement metrics.

• 100% adherence to Shariah -compliant advertising guidelines.
• No regulatory violations or compliance issues.
• Positive feedback from internal Shariah and compliance teams.

• Regular reporting and insights provided for campaign optimization.
• Increased efficiency in digital marketing spend based on data-driven decisions.
• Growth in customer retention and engagement rates based on personalized marketing.

• Get Engagement rate, Follower growth, Share of Voice

• Bounce rate, Session time, Drop-off rate, Traffic quality Analytics

• Timely delivery, SLA adherence, Campaign outcomes

• Improved customer LTV, Retention rate, Lead nurturing performance

Frameworks, Boundaries, & Decision Making Authority:

Strategic Decision-Making:

• Has authority to develop and implement digital marketing strategies aligned with the bank’s overall marketing and business objectives under the Head of Marketing guidance.
• Makes recommendations on budget allocation for digital marketing campaigns.

Regulatory & Compliance Framework:

• Ensures all digital marketing activities comply with Shariah principles and banking regulations.
• Works closely with compliance teams to obtain approvals for digital marketing content.

Financial & Budgetary Control:

• Oversees the digital marketing budget and ensures cost-effective use of funds.
• Approves expenditures for paid digital campaigns within assigned limits.

Operational & Team Management:

• Leads and manages digital marketing projects, ensuring timely execution.
• Delegates tasks to internal teams and external agencies, ensuring alignment with objectives.

Performance & Data-Driven Decision-Making:

• Uses analytics and performance metrics to make data-driven marketing decisions.
• Has the authority to adjust digital marketing strategies based on campaign performance and market trends.

Qualifications, Experience & Skills:

• Minimum Qualifications: Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• Minimum Experience: 7+ years of experience in digital marketing, preferably in banking or financial services.
• Language Skills: Excellent proficiency in English (written & spoken).
• Bilingual proficiency preferred (English & Arabic) to effectively communicate with diverse
• Computer/ System / Software Skills : Hands-on experience with SEO, SEM, Google Ads, social media marketing, and content marketing, GA4, Adobe Analytics, Salesforce Marketing Cloud, HubSpot, CMS tools (Sitecore, WordPress)