PR Specialist

apartmentBinance placeDubai calendar_month16/08/2025

Job description / Role

Employment: Full Time

Responsibilities

Responsible for product promotion across the Middle East region, including but not limited to writing promotional copy, planning online and offline events, and coordinating with partners.
Develop in-depth knowledge of target user needs and preferences within the community, identify potential market opportunities, and increase product visibility.
Assist the business development team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence.
Monitor market trends, analyse competitive strategies, and develop appropriate market positioning and promotion strategies for the company's products.

Regularly report on work progress, summarise lessons learned, and provide suggestions and recommendations for improvement.

Requirements

Bachelor's degree or above, preferably in a related field such as marketing, advertising, or media.
Fluent English is required to be able to coordinate with overseas partners and stakeholders.
Minimum 2 years of marketing, PR, or related work experience, with proven success preferred.
Strong data analysis skills, able to independently conduct market research and competitive product analysis.
Good communication and coordination skills, able to maintain good relationships with team members, partners, and clients.
Strong learning ability and innovative spirit, able to quickly adapt to the ever-changing market environment.

Passionate about marketing, with strong teamwork and the ability to withstand pressure.

Why Binance

Shape the future with the world's leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique, fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

Job Function: Marketing, Advertising & PR

Company Industry: Finance, Investment & Asset Management

Apply Now

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