Marketing Analytics Specialist

Job description / Role

Aviation, Airlines & Aerospace

Job purpose

Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!

About the role

The Marketing Analytics Specialist is responsible for ensuring the capture, analysis and dissemination of marketing and user experience data to ensure teams across CCMB can make real-time data-driven decisions. They will work closely with Strategic Planners, Customer Insights and Customer Strategy Retention to identify data capture requirements and along with inputs from relevant teams across the department, design and implement analytics solutions.

In this role you will:

• Support campaign planning and inflight optimisation by providing relevant data to Strategic Planners to support recommendations in response to briefs.
• Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels.
• Facilitate AB testing, multivariate tests and impact analysis on product releases through proper analytics setup, tracking and reporting in order to inform data-driven decisions and successive iterations as needed.
• Monitor data quality, raising any quality issues with the appropriate teams within CCMB or externally to the vendors.
• Document and track these requests, updating impacted teams along the process.
• Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network.
• Liaise within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.
• Understand requirements for tracking, measurement and reporting across CCMB teams.
• Support teams across CCMB through proper tagging and tracking, developing the guidelines and frameworks and ensuring the correct setup by agencies, third parties and internal teams.
• Define and implement marketing taxonomy to track data in an accurate manner.
• Work closely with third parties, partners, suppliers, technology platforms and others to source data on performance of campaigns and programs.
• Ensure KPIs relevant to the CCMB teams can be tracked and measured such that they can be used inflight for optimisation, post-campaign to gather learnings or at the start of new campaigns/programs to develop strategies.
• Work with teams across CCMB to understand and develop measurement KPIs and set up tracking and measurement.
• Document measurement frameworks, KPI development and reporting inputs for reference by all teams within CCMB as needed.
• Build automated dashboards, reports and scorecards for self-service use across the CCMB department.
• Train and support teams across CCMB in understanding and utilising the reports to make data-backed investment and marketing planning decisions.

Qualification

To be considered for the role, you must meet the below requirements:

• 5 years of experience in marketing.
• Media Communication degree or honours (12+3) or equivalent degree preferably in Engineering, Digital Marketing, E-Commerce or equivalent.
• Google Analytics certification highly desired.
• Experience in digital marketing analytics in a global organization.
• A deep understanding of performance driven digital marketing channels, like Paid Search, Affiliate Marketing, Email Marketing, Display Marketing, etc.
• Advanced knowledge of Google Analytics.
• Tracking and reporting like conversion tracking, goals, segmentations, third party.
• Basic knowledge of tools used by different digital marketing channels like Doubleclick, Salesforce, Email Marketing and UX analytics platforms.
• Intermediate query writing skills and knowledge of SQL, Google Big Query, Google Cloud Platform, etc.
• Intermediate understanding of different BI tools like Microstrategy and Tableau, etc.
• Basic knowledge of advanced marketing analytics concepts like multitouch attribution, cross device journeys, visitor cohorts, etc.

Salary & benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotel stays around the world. Find out what it's like to live and work in our fast-paced, cosmopolitan home city.

About the Company

A fast-growing international airline with one of the youngest fleets in the sky and more than 400 awards for excellence worldwide.

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